Sixth Tone on X: Another rival is Lucky Cup, the coffee brand of popular tea chain Mixue launched in 2017, known for its ultra-low pricing strategy: a latte for 10 yuan ($1.40)

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Hybrid Theory: Tea Brands Embrace Cross-Category Definitions

Hybrid Theory: Tea Brands Embrace Cross-Category Definitions

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Hybrid Theory: Tea Brands Embrace Cross-Category Definitions

The Chinese Fresh Ice Cream & Tea Brand That Exploded on The Internet with Its Theme Song, Mixue Bingcheng-FoodTalks全球食品资讯

Land of Milk Tea and Honey: China's Most Profitable Milk Tea Brand is Kitsch, Tacky, and Budget-Price

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