Change is in the air: Do flight-attendant uniforms also take a

Airlines Brand Identity: New-age airline uniforms are moving in the direction of employee comfort, safety and sustainability — while also aligning with brand values. For attire that has been so sexualised in the past, is it now being viewed as an extension of brand positioning? Mukta Lad looks at how airlines are treading the fine line between practicality and glamour.
New-age airline uniforms are moving in the direction of employee comfort, safety and sustainability — while also aligning with brand values. For attire that has been so sexualised in the past, is it now being viewed as an extension of brand positioning? Mukta Lad looks at how airlines are treading the fine line between practicality and glamour.
ETBrandEquity An initiative of The Economic Times

Article: 'The Flight Attendant Jump Seat' - at, jumpseat

Flight Attendant Uniforms Are Ditching Gender - WSJ

Female British Airways cabin crew win the right to wear trousers, British Airways

Airlines Making Flight Attendants' Uniforms Gender-Neutral: Alaska, JetBlue, United

Delta, Alaska, and American Airlines have all been sued over their uniforms. - Vox

Mukta Lad on LinkedIn: #brands #aviation #airlines

Fat Flight Attendants: The Battle for Inclusive Skies - Pipeaway

Japan Airlines - Our cabin attendant uniform design has

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Delta Just Got New Uniforms for the First Time in 12 Years and They Were so Worth the Wait