Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change - DJ TechTools
![](https://s11234.pcdn.co/wp-content/uploads/2024/01/alphatheta-dj-products-name-change.jpg.optimal.jpg)
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.
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Straight from Serato's Chief Strategy Officer: How Serato Plans to
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Pioneer DJ's XDJ-RX Now Includes Rekordbox DJ - DJ TechTools
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Traktor + Serato DJs Locked Out Of DVS On DJM-900NXS2? - DJ TechTools
DJ TechTools
![](https://djtechtools.com/wp-content/uploads/2014/09/Pioneer-DJ-FOR-SALE.jpg)
Pioneer DJ Divison Is Up For Sale - DJ TechTools
![](https://static.monimega.com/blog/wp-content/uploads/2024/01/wi-fi-alliance-introduces-wi-fi-certified-7-802-11be-prepares-for-draft-standard-exit-1.jpg)
Wi-Fi Alliance Introduces Wi-Fi CERTIFIED 7: 802.11be Prepares for
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Building a standalone DDJ-400 with a Raspberry Pi and Mixxx - DJ
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Pioneer DJ Announces Rebrand to AlphaTheta and Teases New Era of
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DJ Gear DJ Blog
RYAN MANTA
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CDJ-2000NXS2 1.6 Firmware Update from Pioneer DJ - DJ TechTools
RYAN MANTA
DJ TechTools
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5 times DJs won when Serato + Pioneer DJ collaborated - DJ TechTools
RYAN MANTA