What Happened to Gap: the Rise and Fall of the Iconic American Retailer
For years, Gap has struggled to stay relevant. Now the company has appointed Mattel executive Richard Dickson as its CEO, in hopes he'll revive the brand.
![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/59/Gap_store_in_the_Westfield_Sydney_closing_down_sale_December_2017.jpg/220px-Gap_store_in_the_Westfield_Sydney_closing_down_sale_December_2017.jpg)
Gap Inc. - Wikipedia
What Happened to Gap: the Rise and Fall of the Iconic American
![](https://marketingweek.imgix.net/content/uploads/2021/07/02151047/shutterstock_585469058.png)
It's a tremendous fall from grace': What happened to Gap?
![](https://www.businessinsider.in/thumb/msid-72030612,width-640,resizemode-4,imgsize-1334931/Gap-began-to-focus-on-charitable-initiatives-and-in-2006-it-launched-its-Product-Red-initiative-.jpg)
The rise and fall of Gap, one of the most iconic and beloved
![](https://miro.medium.com/v2/resize:fit:1400/1*ML04PRyeUy_gVUwcWas7Bg.jpeg)
The Rise & Fall & Rise of GAP. Shedding some history & data to
![](https://www.businessinsider.in/thumb/msid-72030628,width-640,resizemode-4,imgsize-1148734/Gaps-popularity-exploded-The-next-year-the-Fishers-opened-a-second-store-in-San-Jose-and-then-established-a-company-headquarters-in-Burlingame-California-in-1971-.jpg)
The rise and fall of Gap, one of the most iconic and beloved
![](https://martinroll.com/wp-content/uploads/Uniqlo-The-Strategy-Behind-The-Global-Japanese-Fast-Fashion-Retail-Brand-Martin-Roll-1.jpg)
Uniqlo - The Strategy Behind The Japanese Fast Fashion Retail Brand
![](http://media.newyorker.com/photos/6411fa4ffa8072064f0a2c23/master/pass/230327_r42069.jpg)
J. Crew and the Paradoxes of Prep
What Happened to Gap: the Rise and Fall of the Iconic American