Knix Wear Goes From Niche to Mainstream with Knix.com Upgrade
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Joanna Griffiths launched Knix Wear in 2013 as she became aware of a need in the market for underwear that could handle “little leaks.”
![](https://images.ctfassets.net/bf9mldzqo3tn/6X7Njr4gvb3uGe1rA88XQf/5e3beb566682024ce68ba9c2cfca00e0/Thigh_Saver.webp)
Buy Comfortable Wireless Bras & Seamless Underwear Online - Knix
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Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder
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The Growing Plus-size Market Faces Mini Assortments and Few Options
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Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]
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Buy Comfortable Wireless Bras & Seamless Underwear Online - Knix
![](https://images.ctfassets.net/bf9mldzqo3tn/15mal62KfbeUUKU0QaKLNx/123295b74c42f0a78b7b6fdb5a617794/Maternity.webp)
Buy Comfortable Wireless Bras & Seamless Underwear Online - Knix
![](https://cdn.shopify.com/s/files/1/0660/0355/products/Knix_OnFig-Ecomm_Oct2022_Revolution_Stacey_RevolutionBra-WarmSand_ESS-LPCheekyWarmSand_5165.jpg?v=1676563887&width=2484&height=3220&crop=center)
All Leakproof - Knix
Revolutionize your cycle with our comfortable high-rise period underwear. Patented leakproof technology offers protection for heavy or light days and
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Leakproof High Rise - Knix
![](https://cdn.shopify.com/s/files/1/0660/0355/files/Knix_OnFig-EComm_Jul2023_Colours_FullCoverageCottonSLPHighrise-Midnight-1811.jpg?v=1689719175&width=2484&height=3220&crop=center)
All Leakproof - Knix
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MarkUpgrade: Unlock your brand's potential
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All Leakproof - Knix