From Brooklyn to Roblox: Tommy Hilfiger Makes NYFW show 'Phygital
![](https://assets.vogue.com/photos/62d0433767b0a7ec91923395/3:2/w_1998,h_1332,c_limit/tommy-show-voguebus-photographer-month-22-story.jpg)
The preppy PVH-owned brand is returning to New York Fashion Week after three years, with an “immersive” hybrid physical and digital showcase of products.
![](https://www.theinterline.com/wp-content/uploads/2023/04/Metaverse-moving-header-fallback.jpg)
Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa
![](https://imageio.forbes.com/specials-images/imageserve/6244c28b7367680ff78590a2/Tommy-Hilfiger-store-at-Metaverse-Fashion-Week-/0x0.jpg?crop=1920,1080,x0,y0,safe&height=399&width=711&fit=bounds)
Tommy Hilfiger CEO on Web3, Gen Z and the brand's big return to NYFW, tommy usa
![](https://media.voguebusiness.com/photos/6421a6e3315ad13355ed18e2/master/w_1600%2Cc_limit/TOMMY-METAVERSE-HUB-voguebus-story-inline-3.jpg)
Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub
Lucy Paddison on LinkedIn: From Brooklyn to Roblox: Tommy Hilfiger makes NYFW show 'phygital
Cat Burling on LinkedIn: 3 Peaks for Great Ormond Street Hospital Children's Charity
Cat Burling posted on LinkedIn
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Fashion icons: Tommy Hilfiger: 'Our fans are going to be living in the metaverse. Many of them are living in it now', Culture, tommy hilfiger
![](https://media.voguebusiness.com/photos/6421a6e31ccb3c47527bf239/3:2/w_1998,h_1332,c_limit/TOMMY-METAVERSE-HUB-voguebus-story.jpg)
Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub
![](https://assets.vogue.com/photos/62d6c06b4f35b9fc5bd852bb/master/w_1280%2Cc_limit/00001-kitx-resort-2023-credit-vladimir-kravchenko.jpg)
Fashion Shows: Fashion Week, Runway, Designer Collections, Page 132
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Fashion icons: Tommy Hilfiger: 'Our fans are going to be living in the metaverse. Many of them are living in it now', Culture, tommy hilfiger