Wacoal to acquire American lingerie brand Lively

News business : The Japanese underwear manufacturer has entered into an agreement to acquire U.S. lingerie company Intimates Online, which operates the Lively brand, for $85 million, as it looks to boost its growth in the region. (#1125170)

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Legacy bra company Wacoal has acquired young lingerie startup Lively - after testing the newcomer's bras, we're not surprised

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Intimates industry titan Wacoal acquires Lively

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