True&Co's algorithm to make finding your bra size easy. Oh no.

There's a lot of hype about True&Co - the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it's a pretty interesting idea. Bra shopping online is hard, and trial and error testing can result in…

How to properly measure your bra size at home in 4 simple steps

How to Measure Bra Size

How Bra Sizes Work

Bra Sizing 101 & How To Find Your Size! – Bra Fittings by Court

Bra Tech: True&Co Brings Algorithms To Intimate Apparel

Playtex ignores customers' pleas for help. For shame.

How to measure your bra size at home: 4 easy steps

How to Measure Your Bra Size: Bra Size Charts, Band and Cup

Bra Brands Are Disrupting the Lingerie Market. Is It Enough?