Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million

Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for $475 million. The company also announced that it will be winding down the Endomondo platform which it also acquired at the same time for […]

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Under Armour to Sell MyFitnessPal Platform - Front Office Sports

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Under Armour Sells MyFitnessPal to Francisco Partners for $345

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Leonie von Loeper (@LeonieLoeper) / X

Under Armour is selling MyFitnessPal

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