Lululemon adopts unconventional plan to tackle 'dupes' trend

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

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Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon's brilliant dupe strategy should be duplicated by all brands

The 13 best Lululemon-inspired styles you can shop online

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Lululemon adopts unconventional plan to tackle 'dupes' trend

Alexandra Kirsch Thompson on LinkedIn: Lululemon adopts unconventional approach to tackle 'dupes' trend

LULULEMON DUPES TO BUY AND TO AVOID *brutally honest first impressions*

Activewear Lululemon Dupes – A Double Dose

Lululemon will swap knockoff leggings for theirs — for free