Gen Z underwear start-up Parade snapped up by Fruit of the Loom

News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544700)

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

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PARADE สตาร์ทอัพชุดชั้นในที่ก่อตั้งโดย Gen Z ถูกซื้อกิจการโดยบริษัทผู้ถือลิขสิทธิ์ Fruit of the Loom

Heather Weiss — Fruit Of The Loom

What Happened at Parade

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Victoria's Secret : News - FashionNetwork.com Kuwait

Parade Donating 1,000 Pairs Of Underwear To LGBTQ Centers, 50% OFF

Underwear Brand Parade, Beloved by Gen Z, Launches at Target

This pack of boxer briefs are designed with superior features like reinforced leg bands that keep the underwear in place and plush-backed waistbands

Fruit of the Loom Men's No Ride Up Traditional Fly Boxer Briefs

Parade is the Gen Z brand changing the underwear game