barbie mania, or how warner bros' creative marketing campaign

here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.

Turning Pink Profit: Unpacking the Marketing Genius Behind the

stuart semple unveils PINKIE paint, the barbiest shade of pink anyone can own except mattel

Campaign Barbie Shop

history's inspirational women are being made into barbies

barbie mania, or how warner bros' creative marketing campaign

Barbie Movie: Marketing Campaign of the Year

Barbie (film) - Wikipedia

Hellmann's and Ogilvy tap into Barbie-mania with playful ad

stuart semple unveils PINKIE paint, the barbiest shade of pink anyone can own except mattel