Peloton's rebrand and new offerings 'a smart shift' after years of tumult

The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.

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Peloton's Rebranding and How It's Shaping a Fitness Revolution

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Peloton aims to rebrand as a fitness company for all with focus on

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The Peloton Ad Was a Colossal Mistake — But Not How You Might