Underwear brand Parade expertly encapsulates Gen-Z's values

Not only is the company committed to using sustainable materials and delivering products designed for everyone, but a recycle and reward program is already underway.

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This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

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Direct-to-consumer Bra Brand Parade Valued at $200 Million

How Gen-Z-Founded Brands Are Changing the Intimates Industry

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Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg