How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

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How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

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Behind Mattel's Marketing Strategy For 'Barbie' And What's, 44% OFF

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